R Package clickstream: Analyzing Clickstream Data with Markov Chains
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| Authors | Michael Scholz |
| Journal/Conference Name | Journal of Statistical Software |
| Paper Category | Other |
| Paper Abstract | Clickstream analysis is a useful tool for investigating consumer behavior, market research and software testing. I present the clickstream package which provides functionality for reading, clustering, analyzing and writing clickstreams in R. The package allows for a modeling of lists of clickstreams as zero-, first- and higher-order Markov chains. I illustrate the application of clickstream for a list of representative clickstreams from an online store. |
| Date of publication | 2016 |
| Code Programming Language | R |
| Comment |
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